The Jamaica Tourist Board (JTB) is looking to bring more visitors to the island through its new digital marketing campaign.
Dubbed ‘Join me in Jamaica’ the campaign features 90-second promotional videos that showcase snippets of destination Jamaica through the eyes of local celebrities and personalities.
During the first phase of the campaign, a total of eight videos were produced highlighting the country’s music, cuisine and attractions.
Among those featured are singer/songwriter, Tessanne Chin; Chef Martin Maginley of Round Hill Resort and Villas; recording artiste, Konshens; entrepreneur, Edgar “Puddin’ Man” Wallace; restaurateurs, caterers, and authors, the Rousseau Sisters; artist, Ras Natango; coffee expert at Craighton Coffee Estate, Alton Bedward; and entrepreneur and philanthropist, Bruce Croxon.
They share their stories about why they love Jamaica, while offering an invitation for visitors to join them on the island.
The online promotion targets a diverse audience, especially lovers of Jamaican music, cuisine, arts and sports icons and is designed to engage consumers and keep destination Jamaica top of mind.
The JTB advises persons to use the following hashtags to join the conversation – #joinmeinjamaica and #visitjamaica.